I want my iTV

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At the O’Reilly Web 2.0 Summit conference in San Francisco, a context switch from Web 2.0 to cloud computing is well under way. Wired’s Kevin Kelly suggested a variation of the Semantic Web where pages give way to the data on the pages, with each of those chunks representing real objects in physical space, or a Kelly said, anything that can hold an electric charge.

AT&T’s Ralph de la Vega told Mike Arrington that he foresaw a world where phones controlled TVs, coffee machines, cars, and every other device along the way to and from work. The notion of a universal remote or mouse as Microsoft Research defined it years ago is now becoming an economic reality, one that de la Vega suggests is recession-immune as of now. The presence of a keyboard, whether physical as per the Blackberry Bold or virtual on the iPhone, is the new dividing line, with AT&T deriving north of $95 a month revenue versus $58 per month for the average user.

de la Vega responded to an audience question by confirming AT&T will “shortly” release software to allow iPhone tethering to PCs. A German blog also reported an iPhone 2.2 software update will allow direct downloading of podcasts, bypassing iTunes and essentially kickstarting a streaming model for advertiser-supported media on the go. The new service reportedly is limited to 10MB per file, which provides additional ad inventory for longer shows.

de la Vega said AT&T 3G actually supports up to 3.6 megabits service, but today the maximimum available is 700K for phones up to 1.7mbs for laptops. With today’s Wayport acquisition, which adds 20,000 wifi hotspots available to iPhone and other AT&T-supported devices, and AT&T’s U-Verse IPTV service, which bundles wireless access and a screen to screen DVR capability in the home, AT&T is close to establishing an alternate media service that may well supplant cable and even broadcast media control.

As we’re seeing with iterative granularized API access to micromessaging services, the on-demand information services that users can cobble together continue to outperform last-gen models among early adopters. As de la Vega suggests, simplicity and ease of use will soon overwhem bandwidth, carrier, and device restrictions as the key driver of mobile disruption. The old song is becoming: I want my iTV.

  • Matt

    “The old song is becoming: I want my iTV” Of course!
    Now, would the content improve in quality? No. But this time it would be faster, ubiquitous, mobile, possibly instant… Same effect and purpose though: to enslave every ones’ minds to what? Just the usual crap. Including violence and misinformation that NO one benefits from except greedy advertisers.
    Please don’t get me wrong: no Luddite here, just craving for some quality…

  • Matt

    “The old song is becoming: I want my iTV” Of course!
    Now, would the content improve in quality? No. But this time it would be faster, ubiquitous, mobile, possibly instant… Same effect and purpose though: to enslave every ones’ minds to what? Just the usual crap. Including violence and misinformation that NO one benefits from except greedy advertisers.
    Please don’t get me wrong: no Luddite here, just craving for some quality…

  • lester

    >> YES! I want games and the other “crap” faster and faster on my cell!!!

  • lester

    >> YES! I want games and the other “crap” faster and faster on my cell!!!

  • Steve

    Now we really do move towards a new paradigm for financial transactions…

  • Steve

    Now we really do move towards a new paradigm for financial transactions…

  • http://www.waikilu.com myman

    ‘a world where phones controlled TVs, coffee machines, cars, and every other device’…
    so you cannot switch channels when you are on the phone…no way!!

  • http://www.waikilu.com myman

    ‘a world where phones controlled TVs, coffee machines, cars, and every other device’…
    so you cannot switch channels when you are on the phone…no way!!

  • http://fudge.org Jay Cuthrell

    Steve — don’t forget that TelcoTV is right around the corner

    http://www.telcotvonline.com

    You might find some good stories about how the other half live… i.e. non-cable — and what is to come in the US markets.

    I wonder if Apple or AT&T will start marketing elegant pico projectors for their iPhones?

  • http://fudge.org Jay Cuthrell

    Steve — don’t forget that TelcoTV is right around the corner

    http://www.telcotvonline.com

    You might find some good stories about how the other half live… i.e. non-cable — and what is to come in the US markets.

    I wonder if Apple or AT&T will start marketing elegant pico projectors for their iPhones?

  • http://vidsonly.blogspot.com phenom

    Too many gadgets these days. Can’t make up my mind over one.

    http://vidsonly.blogspot.com

  • http://vidsonly.blogspot.com phenom

    Too many gadgets these days. Can’t make up my mind over one.

    http://vidsonly.blogspot.com

  • http://zilnic.net/show.php/36099/I-want-my-iTV.html I want my iTV la zilnic.net - stay tuned - hourly updates

    […] real objects in physical space, or a Kelly said, anything that can hold an electric charge. via Views: 0 Comments: 1 Posted on : elbandito on 22 August, 2008 10:38:22 Daca ai […]

  • http://zilnic.net/show.php/36099/I-want-my-iTV.html I want my iTV la zilnic.net - stay tuned - hourly updates

    […] real objects in physical space, or a Kelly said, anything that can hold an electric charge. via Views: 0 Comments: 1 Posted on : elbandito on 22 August, 2008 10:38:22 Daca ai […]

  • Hobbes

    “AT&T’s Ralph de la Vega told Mike Arrington that he foresaw a world where phones controlled TVs, coffee machines, cars, and every other device along the way to and from work.”

    Anyone heard of “J A V A ” ? Of “J I N I ” ?
    What is new in this?

  • Hobbes

    “AT&T’s Ralph de la Vega told Mike Arrington that he foresaw a world where phones controlled TVs, coffee machines, cars, and every other device along the way to and from work.”

    Anyone heard of “J A V A ” ? Of “J I N I ” ?
    What is new in this?

  • http://blog.echovar.com/?p=584 echovar » Blog Archive » 2-Way Jukebox: Play In Both Senses of the Word

    […] Think of it as XML for content. […]

  • http://blog.echovar.com/?p=584 echovar » Blog Archive » 2-Way Jukebox: Play In Both Senses of the Word

    […] Think of it as XML for content. […]

  • http://www.commentino.com Ori Matalon

    Yes, I want a (better) TV option on my iPhone. BTW, I don’t think that these TV shows will be included in the unlimited data plan. I see that ISPs all over the world are starting to play with the idea of charging with GB plans, so we should expect this TV to cost additional money

    my comments at http://www.commentino.com/orim

  • http://www.commentino.com Ori Matalon

    Yes, I want a (better) TV option on my iPhone. BTW, I don’t think that these TV shows will be included in the unlimited data plan. I see that ISPs all over the world are starting to play with the idea of charging with GB plans, so we should expect this TV to cost additional money

    my comments at http://www.commentino.com/orim

  • http://blogs.zdnet.com/semantic-web/?p=230 The Semantic Web mobile edition

    […] that bears many of the hallmarks of the Semantic Web. The presentation was reported at the time by Steve Gillmor and Nicole Ferraro, but video is now also available. I explore the implications of Kelly’s premise […]

  • http://blogs.zdnet.com/semantic-web/?p=230 The Semantic Web mobile edition

    […] that bears many of the hallmarks of the Semantic Web. The presentation was reported at the time by Steve Gillmor and Nicole Ferraro, but video is now also available. I explore the implications of Kelly’s premise […]

  • http://cloudofdata.com/2008/11/cloud-computing-is-so-much-more-than-a-computer-in-the-cloud/ Cloud Computing is so much more than a computer in the Cloud | Paul Miller

    […] was from Kevin Kelly, founding editor of Wired Magazine. As I wrote this post, I referred to Steve Gillmor and Nicole Ferraro, from whose reports I inferred that Kelly had built upon an earlier presentation […]

  • http://cloudofdata.com/2008/11/cloud-computing-is-so-much-more-than-a-computer-in-the-cloud/ Cloud Computing is so much more than a computer in the Cloud | Paul Miller

    […] was from Kevin Kelly, founding editor of Wired Magazine. As I wrote this post, I referred to Steve Gillmor and Nicole Ferraro, from whose reports I inferred that Kelly had built upon an earlier presentation […]

  • http://www.from-london.com/wp/?p=206 Cloud Computing Is More Than a Computer in the Cloud | from-london.com

    […] with which we began, another presentation was from Kevin Kelly, founding editor of Wired Magazine. Steve Gillmor and Nicole Ferraro reported on his presentation at the time, and the video was subsequently shared […]

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