Pure Digital teams up with CafePress to offer free custom Flip Mino camcorder designs


Pure Digital, the company behind the insanely popular series of easy to use “Flip” digital camcorders, is about to get even more insanely popular – especially with the customization crowd. Starting today, you’ll now be able to choose from hundreds of professional designs for the $179.99 Flip Mino camcorder.

If none of the available designs are to your liking, you can upload your own or use Flip Video’s “exclusive design engine – the Pattern Generator” to whip something up. What’s more, if you’re the creative type you’ll be able to add your own designs to the online marketplace and earn commissions each time one of your designs is chosen. You can opt for normal payment or have your proceeds go to non-profit causes.


The customization program was developed in cooperation with CafePress.com, so you’ll now be able to design and purchase custom Flip Mino camcorders from CafePress stores as well. Full release after the jump…


Exclusive online marketplace lets anyone create, share, and sell designs for the super-sleek Flip Mino

SAN FRANCISCO, CA –October 14, 2008 — Pure Digital Technologies, makers of the best-selling Flip Video™ family of camcorders, today announced their latest innovation:  a new online service that gives consumers the power to design their own Flip Mino camcorder. Taking the popular personalization trend to a new level, the Flip Mino is the first electronics product to allow consumers to create their own eye-catching designs and then earn money from them. Users can either earn a commission each time their design sells on the exclusive Flip Video design marketplace or elect to have those design sales earn money for non-profit causes.

This latest Pure Digital innovation, which offers customers unlimited opportunities for self expression, builds on the success of the wildly popular Flip Video camcorder line and the stylish, super-sleek Flip Mino. After just one year in the marketplace, Flip Video has sold over 1 million camcorders and currently has the #1 and #3 best selling camcorders in the U.S., according to leading market research firm NPD.

Noting that personalization is now one of the biggest trends in technology, Pure Digital chairperson and CEO Jonathan Kaplan said, “We created the Flip Mino to be a simple, powerful way for the social networking generation to express themselves with video. And now they can express their creativity not only with the videos they make, but the camcorders they make them with.”

The Flip Video personalization platform, available at www.theflip.com, gives consumers unlimited options to customize the Flip Mino’s outer shell to fit their own individual personality — at no additional cost. They can choose from hundreds of designs created by leading design firms, including many from celebrated designers and iconic brands. They can also easily upload their own design, including images and graphics, to create a truly one-of-a-kind camcorder.  Adding to the fun, Flip Video provides an exclusive design engine — the Pattern Generator — that makes it easy for anyone to create a cool, stand-out design.  The custom camcorders are shipped within a few days of when a design is submitted. And, in a major twist on the personalization concept, consumers for the first time have the ability to add their creations to the marketplace with the option to profit from them. They can receive payment for each camcorder sold using their design or elect to have their designs raise money for non-profit causes.

The Flip Video personalization platform was developed in partnership with Café Press, a leading online marketplace.  Through this exclusive partnership, the millions of individual  Café Press can design Flip Mino camcorders to sell on www.cafepress.com or www.theflip.com.

Weighing in at just over three ounces, the remarkably slim yet powerful Flip Mino is the perfect combination of simplicity, quality and sleek design. It features an internal rechargeable battery and 2GB of on-board flash memory for 60 minutes of high-quality video.  The Flip Mino retails for $179.99.  All Flip camcorders are fully compatible with Windows software as well as Apple’s Mac video applications, including QuickTime, iMovie, and iDVD.