Xtract closes 7.5m Euro B round

Next Story

Orange World wraps up socnets

Xtract, a web an mobile analytics company I have been tracking for a while, has closed its series B round of funding with EUR 7,5 Million ($11.74M) from leading early-stage technology investors Creandum, ETF III advised by Eqvitec Partners and InnovationsKapital.

Xtract specialises in something it calls “social advertising intelligence” . In Englsih, that means it enables mobile and online companies to refine their data about customers and improving ad targetting. They use data on social interactions, behaviour and demographic information. Currently Xtract works with over 50 companies including Nokia, T-Mobile, Vodafone and startups like BLYK and Flirtomatic.

This funding round is further evidence that VCs are highly interested in startups which can either interrogate social web data intelligently, or startups that own/generate it.

  • http://www,thecoffeeshopsofmayfair.com paul fisher

    I am indeed very interested in companies who can interrogate social web data intelligently. What particularly interests me is how large companies make sense of large datasets across a range of customer touch points (including but not soley the web) and then manage this into actionable spend across multiple marketing platforms (but the latter is a separate category alltogether)

blog comments powered by Disqus