Engadget’s editor-in-chief Ryan Block will be leaving parent company AOL shortly, sources say, to launch a new startup. Partnering with him on the new company will be Peter Rojas, Engadget’s former editor-in-chief (pictured left below, next to Block).
Block became Engadget’s chief editor in June 2007. He took the spot after founding editor in chief Rojas left the blog full time to launch RCRD LBL, an online record label that distributes free music.
Rojas will stay with RCRD LBL and will be working with Block part time on the new project, one source says.
The new startup will be a content site around technology, we’ve heard, but won’t be a blog. It may be a forum/social network based site to create lots of user generated content. What will it be called? We perused the 39 domain names that Block owns and one stood out because he also registered the .net and .org versions (all other domains he owns are .com): Devixe. Is that the new name of the startup? From what we’ve heard, it’s only one name that is being considered.