ClickTale Tackles Frustrating Forms With New Analytics

ClickTale, a hosted website analytics service that has provided a range of solutions from user experience videos to interaction heatmaps, is releasing a new tool today for identifying pain spots in online forms.

The new Forms Analytics software, according to ClickTale, addresses three areas in particular:

– Which fields take the longest to complete
– Which fields are left blank and may be superfluous
– How often errors occur that force visitors to refill a field

A Time Report feature reports how long visitors on average take to fill out each field. A Blanks Report shows how often people leave fields blank. And a Refill Report reveals how often people go back and fill out fields they missed.

As with other ClickTale analytics services, publishers just need to add JavaScript snippets to their sites to get tracking.

Read more on the ClickTale blog.