Hulu, the online joint video venture between NBC and News Corp that officially launched two months ago, is sharing some stats on its viewership.
According to the Nielsen Net Ratings, Hulu led all network sites in total video streams and overall engagement time in April. Hulu users are streaming over 63 million videos and, on average, are watching over two hours of video per month each.
Hulu is not just a destination site; it also syndicates content to a network of other sites, such as AOL, Comcast, MSN, MySpace, and Yahoo. Today they’re announcing that they’ve also signed up TV.com, TVGuide.com, Break.com, Zap2it.com, BuddyTV, Flixster, and MyYearbook. That’s an impressive lineup and one that’s sure to help make Hulu a household name before long.
The Los Angeles-based company is working to get its content out on the web through more grassroots channels as well. Hulu users can now send videos directly to MySpace, Facebook, StumbleUpon, Reddit, Windows Live, Delicious, Google Bookmarks and Digg without having to embed any code (Hulu uses each of those sites’ sharing interfaces to do this instead of implementing a service like Gigya).
Videos can also be added to sites that support oEmbed by simply submitting their URLs. The oEmbed sharing format automatically converts the URLs into embed codes, making the copy and paste process even easier.
Finally, Hulu says that it is working with Facebook to display mini-feed notifications about what you’ve been watching for your friends.