Mobile phone ad platform provider AdMob has launched AdMob Mobile Analytics, a Google Analytics style service for mobile advertising.
AdMob Mobile Analytics offers businesses a free solution to maximize commerce, advertising and content on the mobile Internet. AdMob Mobile Analytics helps mobile site owners understand their audience, optimize their content and improve usability. The suite allows users to track site performance metrics such as unique visitors, duration of visit, page performance, as well as user details including geography, operator and device specifics. This information helps mobile site owners tune their sites to the specific consumers visiting their mobile Web presence.
Notably, the service is ad provider agnostic: users can track campaigns by any provider as well as ad campaigns from AdMob.