The Angel-backed, social decision-making tool, Skimbit has won agreement with widget distribution network Gigya to include Skimbit in their Wildfire tool. UK-based Skimbit says it is also in talks with AddThis, the bookmarking and sharing tool. The Addthis button currently appears 20 billion times per month, but Skimbit would potentially be the first social decision-making tool in its network. Skimbit founder Alicia Navarro says Skimbit plans to close a seed round in the next month and hopes to land more publishers for its white-label service, as it did with Wedding TV in December.
The Skimbit idea is that, as you might add a site to Digg, you would click a ‘Skim this!’ button to collect options for a decision such as choosing a holiday villa or buying a gadget. Skimbit interrogates the page you ‘skim’ to collect the relevant data for the decision making.