Google has launched a dedicated portal of Google services for non-profit organizations.
Google for Non-Profits offers “a one-stop shop for tools to help advance your organization’s mission in a smart, cost-efficient way.” This site includes ideas and tutorials on ways Google tools can be used to promote non-profits, raise money and operate more efficiently.
Features include standard Google services such as Gmail (including hosted email), YouTube, Blogger, Gadgets, Earth, Calender and Analytics. The two interesting services are the provision of Google Checkout for free to non-profits who want to take donations on their site, and Google Grants, free advertising for non-profits via Google’s Adwords network.
While there isn’t much there that wasn’t already available, free advertising and merchant services will undoubtedly make the pitch very appealing for non-profits looking to save money and promote themselves.