MTV UK and MySpace are to create a weekly chart show called The MySpace Chart for the MTV2 channel featuring the music videos as voted for by viewers watching the channel and MySpace users. The show launches on March 16 at 7pm. Philip O’Ferrall, the vice-president of digital media at MTV Networks UK & Ireland says the audience for MTV2 and MySpace “are incredibly similar,” hence the deal.
The move shows that MTV is happier partnering than trying to create an over-arching social network. In January, MTV closed its user-generated content based channel MTV Flux, prefering to integrate the content into its MTV-branded music channels.