The “profile clean-up” tool is compared to how a “computer’s desktop will remind you to get rid of unused icons” (note here, Facebook is comparing themselves to Windows) that will allow users to move profile boxes to an “extended portion” of their profile.
Users can choose to move any or all of the application boxes, but according to Facebook’s Julie Zhuo Facebook “will recommend that [users] keep the Friends Box, Mini-Feed, Wall, Basic and Personal Information as well as the top 12 application boxes they have added.” Each profile will then have a link at the bottom to “Show Extended Profile, ” that will allow visitors to then see all applications a user has running.
The changes is a good thing for users of Facebook, who have been bombarded with cluttered profile pages that are reminicent of MySpace (without the awful colors) since the Faceebook platform launched last year. App makers on the other hand might not be so impressed. Many rely on profile exposure to help spread their apps virally, and now users can hide their apps, taking that benefit away. Unfortunately though this is still window dressing stuff from Facebook, the non-stop stream of rubbish that emanates from some apps (Funwall and Superwall in particular) remains untouched.