Israeli search technology start-up Hooja has raised $1.5 million from some well known-investors, including Peter Thiel, one of the founders of PayPal, and an early investor in Facebook. Hooja, currently in stealth mode, is said to be developing a technology that enables content providers to access personal and social information about users, and the tech is related to text messaging. Thiel has also backed Friendster, LinkedIn and Slide, and manages the hedge fund Clarium Capital.
Update: A comment on TechCrunch suggests that Hooja will be service allowing you to text your opinion of a location, like a bar or cafe, to your Hooja account and check the ratings of others. This is a very similar model to UK startup Rummble.