The Guardian is reporting that Microsoft is buying 11-year-old UK online mapping company Multimap, with a view to integrating its technology with its services. Microsoft already has Virtual Earth, Live Search, Windows Live services, MSN and its new £3.2bn ($6.5bn) acquisition aQuantive. recently Multimap re-launched with an interface closer to the Google Maps, which has a 21.4% reach globally compared to 1.4% for Multimap, according to Nielsen Online.
Latest From Europe
TransferWise co-founder Taavet Hinrikus to speak at Disrupt London, Dec 5-6| Mike Butcher
Microsoft to hike UK enterprise prices after Brexit pounds sterling| Natasha Lomas
Honeycomb, a TV and video ad management startup from Adstream founders, scores £3M Series A| Steve O'Hear
UK spy agency GCHQ paid NZ firm Endace to power Internet fiber-optic taps| Natasha Lomas