Martha’s Circle is “a collection of exceptional lifestyle sites and blogs handpicked by Martha’s editors” with the obvious focus on lifestyle and cooking sites.
The network covers 20 million ad views a month and features sites such as Hostess with the Mostess, Charles and Hudson, 101 Cookbooks and Style Me Pretty. Advertisers include Ace Hardware, Bank of America, and Macy’s.
Those expecting a big pay day shouldn’t get too excited however; the rev share from ads placed via Martha’s Choice is a miserly 35%.
(via Marketing Pilgrim)