In deal news, wunderloop, a specialist European tech firm in targeting ads based on user behaviour and content, has won 10 new customers. The roll-call is: AOL (UK), Bild.T-Online in Germany, Orange (NL and E), Webads (NL), Ilse Media (NL), SBS TV (NL), VNU/BP (NL), Imnetworks (NL), Tutto Gratis (I), and Tradera in Sweden, an eBay group company.
Wunderloop has an behavioural ad and content technology designed to to improve the efficiency of online ad placement and campaign management. Founded in 1999 by online advertising and technology pioneers, Ulrich Hegge and Frank Conrad, wunderloop has investment from Atomico Investments (co-founded by Skype founder Niklas Zennström), well-known European Angel Klaus Hommels, and Howard Hartenbaum of Draper Richards.