MySpace For People Who Like Cooking is a social networking site for people who like cooking.

The self-funded California based company aims to provide a virtual kitchen online, a place where people gather to “cook, talk and hang out”. allows users browse, share and swap recipes, stage their own live cooking demonstrations and seminars, upload food photos & videos and be inspired by others who share a passion for food, cooking and baking. launched in August 2006 and has grown to have in excess of 10,000 users with a similar number of recipes having been submitted.

The site recently teamed up with kitchen appliance manufacturer KitchenAid for a promotion that will see an appliance a day being given away in July, the first time KitchenAid has used a social network to promote its products.

Amongst the frenzy at the top of the social networking market, it’s easy to forget that there is still space for smaller, niche targeted social networking sites. is niche: the pink graphics and girly layout is targeted directly at stay at home moms, so I’m not in a position of ultimately judging its appeal. I would guess that if you like Martha Stewart and watching Oprah while baking cookies, you’re probably going to like