ASUS To Become "Competitive"

Watch yo’ back Dell and Toshiba. ASUS, everyone’s favorite OEM parts manufacturer, is splitting up its business into two sectors to become “more competitive” and to put strength into building a name for itself. One unit will be called Pegatron and will work on PC-related products, which I suppose is a fancy word for peripherals, while the other sector that concentrates on case manufacturing, modles, and non-PC items will be christened Unihan.

Basically, it means ASUS is going to spend the next 1-3 years rebuilding itself as a whole new company. After that, it’ll probably start competing with leading manufacturers in stores and online. Five years from now, ASUS could be a household computer name.

Taiwan’s Asustek to split up in January [Reuters]