Watch yo’ back Dell and Toshiba. ASUS, everyone’s favorite OEM parts manufacturer, is splitting up its business into two sectors to become “more competitive” and to put strength into building a name for itself. One unit will be called Pegatron and will work on PC-related products, which I suppose is a fancy word for peripherals, while the other sector that concentrates on case manufacturing, modles, and non-PC items will be christened Unihan.
Basically, it means ASUS is going to spend the next 1-3 years rebuilding itself as a whole new company. After that, it’ll probably start competing with leading manufacturers in stores and online. Five years from now, ASUS could be a household computer name.
Taiwan’s Asustek to split up in January [Reuters]