Meebo Rooms launched in May and allows users to chat while viewing media live with instant messaging contacts, both from meebo.com and from their own sites. Over 75,000 Meebo Rooms have been created to date. The new Partners Edition offers extra functionality, including brand customization and Flash skinning, automated capacity spillover, advertising tracking, traffic and data reporting and integration with each partners’ existing registration system.
The list of initial partners for Meebo Rooms Partner Edition is quite amazing. Launch partners include: inAmie Street, BuddyLube, Capitol Records, Columbia Records, Fearless Records, Flyer Records, Hollywood Records, Island Def Jam Music Group, iSound, Jive Records, MOG, Nettwerk Music Group, Radio One, Inc., RockYou, The Hype Machine, Universal Motown/Universal Republic, VH1, VIBE Magazine, Vice Magazine’s VBS.tv, and Virgin Records. Artists involved in the launch include A Fine Frenzy, Aly and Aj, Alpha Rev, HellYeah, Jason Fox, Jenny Owen Youngs, Kelly Rowland, Korn, Lil Mama, Matt Wertz, MIMS, Mudvayne, Portugal the Man, Saosin, Straylight Run, and T-Pain. The artist list is just the launch list, additional artists’ rooms will be built in the coming weeks.
The transformation of Meebo from a popular web based instant messaging company to platform provider has been nothing short of remarkable. Silicon Valley based Meebo has previously raised $12.5 million over two rounds of financing from Sequoia and Draper Fisher Jurvetson; today’s announcement would seem to demonstrate once again that they are getting strong results from their investment. Meebo Rooms Partner Edition will take a cool product from Meebo to an even broader audience.
Previous TechCrunch coverage here.