Sprint is striking out on its own and is wiping the Nextel brand from its slate. Seems the problem lies within botched advertising and a faulty network, which caused many customers to drop Sprint as a carrier. So what happens when you’re trying to invent a new image for yourself? You use a new tagline, that’s what.
Sprint is now adopting the slogan, “Sprint ahead” in hopes of getting people to focus on Sprint and not Nextel. One of the biggest blows to Nextel will be the removal of their name from the NASCAR Cup series – a final blow that will leave Nextel buried in the dirt. Maybe with a new focus and service improvements, Sprint can come out of the hole its been buried in for years.
Sprint Ad Campaign Leaves Nextel’s Name in the Dust [Washington Post]