Shifd: A Clever Mobile App From The NY Times

shifd.jpgMobile application Shifd from the New York Times allows users to easily share any content, from web feeds, listings and maps to personal notes and data, between a desktop computer and a mobile phone.

The prototype records presence through an RFID chip placed inside a mobile phone; when a user removes their phone the data is synced through a web interface.

The video below explains it far better; this isn’t an application that can be easily explained or compared to existing offerings.

Shifd is already gaining attention, having won the best presentation award at Yahoo’s Hack Day in London last week.