With content that promises to be “More than Meets the Eye” the TRANSFORMERS will arrive on mobile phones this summer in time for the big-screen movie from director Michael Bay. Glu Mobile Inc, a global publisher of mobile games, today announced that it will release the mobile game and personalization content based on the film on July 4, 2007.
“As buzz builds for the upcoming film, we’re excited to bring the first-ever TRANSFORMERS mobile game and content to fans around the world,” said Jill Braff, GM of the Americas and SVP of worldwide marketing for Glu Mobile . “TRANSFORMERS is loved by millions of people worldwide, and the TRANSFORMERS game delivers the high-quality gameplay, style and excitement that fans expect.”
This is also one of the biggest movie tie-in launches to date, and the content will be available throughout North and South America, Europe and Asia across more than 150 carriers in 65 countries. In addition to the game, fans can customize their phones to TRANSFORMERS, choosing from more than 30 wallpapers, seven screensavers and 15 voicetones featuring the voice of Peter Cullen, the actor who plays OPTIMUS PRIME in the film.