Mobile software company IceBreaker just announced a $7.2 million round co-led by Frazier Technology Ventures, and Lightspeed Venture Partners. IceBreaker is putting the money into marketing marketing and expanding their Beijing development office.
IceBreaker’s main offering is their mobile dating applications, “Crush or Flush”, which is like a WAP version of Hot or Not. You join the site through your mobile phone, and can then start perusing a feed of single’s photo profiles within your browser looking for a match. As you flip through photos and short descriptions, you can “Crush” or “Flush” the person. If they “Crush” you as well, you can text with that person anonymously. Integration with an anonymous phone call service like Jingle seems like a good fit, but there has been no word on incorporating phone calls into the product.
Crush or Flush claims 150,000 registered and 20 million users since their launch 120 days ago. Nearly 100% of the users access the site through their mobile browsers, although the site is accessible through a desktop browser. Users log in an average of two times per week.
The core service seems fairly basic to implement. FunkySexyCool is another competitor in the market, but the original deal, Hot or Not, has remained silent on mobile specific products. I’ve spoken to the founder James Hong about the possibility of a mobile application at the Web 2.0 Expo, but the recently restructured service has no immediate plans to extend the network with mobile optimization.