Microsoft Ignition Revs Up Tomorrow


Score one for Microsoft. Wait, did I just say that? Yes, I did. Why? Well, Microsoft will officially launch Ignition tomorrow and I may have to troll around for a Zune now. I can’t believe I’m admitting that.

Ignition is designed to promote new music acts over the course of a month on Microsoft’s mulitple content platforms such as MSN and the Zune Marketplace. Ignition is set to cram each featured artist down your throat from every possible angle. You’ll be able to download a free track from the Zune Marketplace, download the video from Xbox Live Marketplace and watch the streaming video on MSN. If that doesn’t get the featured band some recognition then I don’t know what will.

MSN Music will host online listening parties for the artist’s current album in case you’re still skeptical about them. Exclusive content such as ‘behind-the-album’ commentary along with custom artist web sites and a ton of other exclusives will be available through the Zune Marketplace. Head on over and check it out now!

Microsoft starts Ignition for music promotion [Reuters]