New service Collactive comes to the world courtesy of the team behind the failed Israeli outfit Blue Security, best known for running the anti-spam service Blue Frog. Wildly popular at first, the denial of service attacks from BlueFrog (be it a DOS from a moral high ground) rubbed spammers the wrong way and in May last year all hell broke lose, taking down SixApart amongst others. They subsequently gave in and shut the service.
What we didn’t know then was that having lost the battle in the war against spam, they’d actually manufacture arms for the opposing side.
Collactive works as a distribution service for what they call an All Points Bulletin (APB). You add, social bookmarking style a page on Digg or any where else to the APB system, then others are notified of the page. At this point the service differs. Users are directed to Collactive itself as opposed directly to the marked page. The page is presented with a Collactive frame to the left of screen that includes notes on the action required, for example “vote for this”. Traffic for your submitted pages comes from other collactive users plus there is support for emailing friends, a browser extension and a blog widget for displaying your APBs.
Collactive is funded by Sequoia. Yes, that Sequoia.
Maybe there is something more to the service than spamming Digg? Of course there is aside from a name that sounds like medication; it works for spamming Reddit and Netscape as well!