AOL have announced the purchase of a controlling interest in ADTECH AG, a German based online ad-serving company.
The acquisition gives AOL an ad-serving platform that features a variety of ad management and delivery applications that allow publishers to manage their online campaigns.
ADTECH will operate as an independent subsidiary of AOL’s Advertising.com.
AOL CEO Randy Falco said in a statement that the deal would give AOL the ability to provide publishers with a more complete set of advertising solutions.
Financial terms were not disclosed.