Amazon Forcing Name Change at Alexaholic

Alexa junkies have been using Alexaholic for over a year now. It’s a much better and faster way of accessing Alexa site traffic data and trends than Alexa itself, and is an example of a small startup using Amazon’s own web service in a much better way than they do themselves. Alexaholic is now the no. 3 search result for Alexa on Google, after Alexa itself and Wikipedia’s entry on Alexa.

Instead of embracing the service, Amazon has at times tried to shut it down, and is now trying to obtain the domain name under a trademark infringement action. To avoid any further confrontation, Alexaholic is changing it’s name to Statsaholic. I think this would be a good time for them to also add in additional third party data services, starting with Compete.com.