PayPerPost, the controversial startup that pays bloggers to write about advertisers’ products, will be in the news again tomorrow. They will be announcing the acquisition of blogging tools and services company Performancing (see our earlier coverage of Performancing).
The main purpose of the acquisition appears to be for PayPerPost to get access to the 28,000 Performancing users, most of whom are bloggers and potential customers of PayPerPost. The popular Performancing Firefox blog editing plugin is not being acquired, and will be spun off into a new brand.
Our previous coverage of PayPerPost is here.