FeedBurner Will Dominate Blog-to-Email

Some of you may have noticed that we’ve included a “Subscribe to TechCrunch by Email” widget on the right sidebar of TechCrunch for the last few days.

ReadWriteWeb and I have been quietly testing a superb new FeedBurner blog-to-email product that addresses every feature I requested on No. 2 of this list. This new (free) Email Subscriptions product launches officially this morning and can be found under the “publicize” link at Feedburner.

Key features:

  • Free
  • Daily emails
  • Blog Branding – Feedburner plugs are all at the bottom and minimized
  • Very good HTML/CSS rendering – posts look just right in the email (see screen shot below)
  • Blogger owns the email list and can export it at any time

Feedburner has existing partnerships with Feedblitz and Squeet for their competing products – those partnerships remain in place and bloggers will have a choice as to which of the three services to use.

My recommendation to bloggers: consider using this product. There are a lot of people out there who have not made the jump to RSS readers yet. You want to get your content in front of them, and this is another way to do it. Based on some stats that Fred Wilson (an investor in FeedBurner) published last year, we can expect about 1 email subscriber for every 5 RSS subscribers.

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