Oodle a vertical search engine for classified ads, is set to add events as a category in the next week or so. Oodle’s current categories include For Sale, Cars, Housing, Jobs and Services. With events, they will have the ability to pair revenue-generating services such as ticket sales and related items with the classifieds.
Oodle clearly needs to find new ways to generate excitement. Traffic is flattish and they recently lost the feed from Craigslist, an important source of classified ads. Oodle is all about decentralized content, a theme I constantly talk about, and I’m in their corner. I hope they find a way to make their model work.