Trouva brings boutique shopping online

How do local boutiques compete with the Amazons of the world? The easy answer is they don’t. When you shop for quality and design over cheap and easy, it’s a different market entirely. But the popularity of online retail has created a need for boutiques to have a presence online. London startup Trouva is helping small boutiques open up their customer base to the global community. TechCrunch visited Aida to learn more about how the process works.