Much talk has been made about Apple not firing off a completely new external design for the iPhone 7. This is mostly due to expectations set by Apple itself. Every two years since the iPhone 3G and 3Gs, Apple has significantly changed the external casing design of the iPhone. The rough design reached at the iPhone 6 has been in use for a couple of years now, but to say the design is unchanged is to both discount a bunch of big changes to the way that the device is put together and to misunderstand that “design” doesn’t only mean the way it looks, but also the way it works. TechCrunch spent some time with Apple's new iPhone 7 and iPhone 7 Plus. The devices look very similar to the 6, the new flash, camera, and water resistance make it a compelling purchase.