B-wom tells us why an app can be a girl’s best friend

B-wom is a Barcelona-based digital coach for women’s well-being. The app offers personalized guidance on intimate female health issues — such as how to perform pelvic floor exercises to improve your sex life or for pregnancy aftercare. We chat to founder and CEO Helena Torras about her inspiration for the startup and why she feels an app is the best place to tackle taboos.