Crowdfunding is the practice of funding a project or venture by raising monetary contributions from many people. It typically occurs via the Internet and targets raising funds for a common service, project, product, investment, cause or experience. Major platforms include Kickstarter, Indiegogo and Seedrs.

The crowdfunding model involves three types of participants: a project initiator proposes the idea and/or project to be funded; individuals or groups support the idea; and a moderating organization or platform brings the parties together to launch the idea.