Launched in 2008, Indiegogo is a crowdfunding site founded by Danae Ringelmann, Slava Rubin and Eric Schell. The site allows people to solicit and raise funds for an idea, charity or startup.

Indiegogo runs on a rewards-based system; donors, investors or customers who are willing to order a project or product can donate and receive a gift rather than an equity stake in the company.