Founded by Nick Woodman in 2002, GoPro develops and manufactures a series of high-definition personal cameras. GoPros are known for being compact, lightweight, rugged and wearable or mountable in unusual places. The cameras capture still photos and/or video in HD, and can be configured to work remotely or automatically.

GoPro sold its first camera system — a 35 mm film version — in 2004. GoPro introduced its first Digital camera in 2006.