Pebble’s story, from Kickstarter sensation to Fitbit acquisition
Pebble has had a long, one might say rocky road. As one of the earliest and biggest crowdfunding successes, it showed the potential and perils of hardware startups that were increasingly having to scale from back-of-napkin idea to a global operation almost overnight. Its acquisition by Fitbit now official and word coming down that the company is done making products make for a bittersweet end to an unusually successful hardware startup story.
Here are the main beats from Pebble’s story, starting in 2012 with its launch on Kickstarter.