Zeta Interactive

John Sculley’s Zeta Interactive nabs $45M, gears up for more acquisitions, IPO

When it comes to funding for startups, marketing tech is seeing a boom at the moment, and one company that is reaping the fruits of that is Zeta Interactive. The marketing technology company — 

Zeta Interactive acquires Acxiom Impact for over $50M

Zeta Interactive, the marketing-focused big data and analytics firm that recently acquired the CRM division of eBay Enterprise, today announced it has bought Acxiom Impact, Acxiom‘s marketing a

Zeta Interactive Acquires eBay Enterprise’s CRM Business

EBay today finalized the sale of its previously announced eBay Enterprise business. As part of this deal, Zeta Interactive, the big data-driven marketing firm co-founded by David Steinberg and former

John Sculley On Drawing The Mac Phone For Steve Jobs

We had a chance to sit down with the founders of Zeta Interactive — John Sculley and David Steinberg — last week to talk a bit about their online marketing service. But Sculley isn’t just k

John Sculley And David Steinberg Explain How Zeta Interactive Works with Big Brands to Track Engagement

Last week we had a chance to sit down with the founders of Zeta Interactive, an online marketing service — which isn’t the first company that brought CEO David Steinberg and former Apple CEO J

XL Marketing Buys Adchemy’s Customer Acquisition Division, Adchemy Actions

<a target="_blank" href="http://www.xlmarketing.com">XL Marketing</a>, a company co-founded by former Apple CEO John Sculley, is announcing that it has acquired the Adchemy Actions division from ad te

XL Marketing, The Direct Marketing Company Co-Founded By John Sculley, Buys UK Rival Intela

As our physical mailboxes gradually get a little less stuffed with direct marketing letters, two of the companies that have played a part in shifting that business to email, mobile and social media ne