TikTok this week presented its new plan to ramp up advertiser investment in its video platform with the expansion of e-commerce, a new promise of “brand safety” and the launch of several n
Audio streaming platform SoundCloud, now on the road to monetizing more of the tracks on its platform through ads and paid subscriptions, is adding a key partnership into the mix to help track what
Video monetization platform ZEFR could be looking to extend its advertising reach beyond YouTube with its acquisition of social advertising startup Engodo. Last week ZEFR entered into a purchase agree
Ticketing service Fandango just announced that it has acquired Movieclips from online video company Zefr. TechCrunch’s Ryan Lawler reported earlier this month that a deal was in the works. Zefr
Los Angeles-based ZEFR has built a huge business by helping content owners and brands to track and monetize video content on YouTube. But years after launching as a destination site for movie fans to
Over the course of the last few years, few companies have done more to help content owners and brands understand how fans are interacting with their content on YouTube and other social platforms than
Over the past several years, Los Angeles-based startup ZEFR has made a name for itself by working with content creators to make money off their videos on YouTube. Founded as Movieclips.com, the startu
Over the last several years, we've seen a new group of digital media companies emerge in Los Angeles, driven by the growth of YouTube as a platform for distribution of video content. On Mondays and We
Over the last several years, we've seen a growing proliferation of multichannel networks (MCNs) pop up on YouTube, all of which are seeking to aggregate channels and audience in an effort to boost vie
It’s been about nine months since Movieclips rebranded as ZEFR to provide content ID and monetization tools to publishers distributing or claiming their content on YouTube. Today, the startup is ann
ZEFR has been focused on getting Hollywood studios to let it license their movies, and create clips to put on YouTube. But it's recently added a new business focused on helping content creators across