• Why Can't Yahoo Search Marketing Block Fraudulent Transactions?

    Well regarded online marketer Jeremy Schoemaker was until recently a leading affiliate for Yahoo’s Search Marketing program (for those not familiar with the program think Google Adwords, but from Yahoo.) According to Yahoo Jeremy was in the top three of the Yahoo Search Marketing Program in terms of dollars earned and seeing 5 figure monthly returns. Jeremy was even attending major… Read More

  • Yahoo Launches Smart Ads

    Yahoo has announced the launch of Yahoo SmartAds, a new advertising platform that delivers tailored display ads to highly targeted audiences. The new service automatically converts creative campaign elements and offerings into highly customized and relevant display ads by delivering ads according to the Web surfer’s age, gender, location and online activities. An example given by Yahoo… Read More

  • Yahoo Begins Panama Roll-Out In The U.S.

    Panama, Yahoo’s long awaited upgrade to their search marketing program, is now open to any U.S. business. Previously, the program was only available to Yahoo’s existing search marketing customers that wanted to upgrade to the new platform. Panama will bring much needed updates to help Yahoo compete more effectively with Google’s contextual advertising platform. Under Panama… Read More