YaData

Microsoft Picks Up Another Ad Startup: Rapt

Will Microsoft’s hunger for advertising startups sever be satiated? Even as it continues to pursue the big Yahoo merger, it keeps picking up small startups to fill out its advertising software b

Microsoft Picks Up Israeli Ad-Targetting Software Startup YaData for a Reported $20 Million to $30 Million

In other Microsoft news, the company bought an Israeli startup today called YaData, which makes analytic software for marketers to help them micro-segment consumers. (Redmond is not going to let a lit