• IBM Acquires Xtify, A Mobile Messaging Company

    IBM Acquires Xtify, A Mobile Messaging Company

    IBM has announced the acquisition of Xtify, a provider of mobile messaging tools that allows push notifications to reach customers. Terms of the deal were not disclosed. Xtify’s platform leverages a company’s CRM environment, business rules and other data to run targeted campaigns. It offers the capability to target campaigns with scheduled messages according to the time zones… Read More

  • Xtify Retain Helps You Keep Your App Users Active

    Xtify, a mobile app platform that provides publishers with custom tools for push notifications (even when the app is closed), is launching its Retain product today. If you’re like me you probably have about 20 to 30 apps on your phone you never use. According to Localytics, 55% of new users use an application less than four times, 26% using that application just once. The Xtify… Read More