• WPP Doubles Down On Digital, Buys Leading Agency AKQA At $550M Valuation

    WPP Doubles Down On Digital, Buys Leading Agency AKQA At $550M Valuation

    WPP today has announced a major development in its strategy to have 40 percent of its business coming from digital in the next five years: it is buying AKQA, one of the biggest — and independent — digital agencies around. WPP says that AKQA will continue to operate as an independent agency, and its current chairman will also head up a new investment arm, WPP Ventures, to back… Read More

  • WPP Teams Up With Infosys To Launch Its First All-In-One Cloud-Based Marketing Platform

    WPP Teams Up With Infosys To Launch Its First All-In-One Cloud-Based Marketing Platform

    The heat is on to migrate more digital marketing activities into the cloud, and while we have seen a lot of movements from smaller, fleet-0f-foot startups in this area, the big players don’t want to be left out in the cold, either. Enter WPP, which today announced a partnership with the Bangalore-based outsourcing and IT specialist Infosys for a new cloud-based digital marketing… Read More

  • WPP Buys Brazilian Digital Agency Grïngo

    Possible Worldwide, a WPP Digital company, this morning its acquisition of a majority stake in Gringo, a Brazilian digital agency. The deal is meant to expand the global footprint of Possible Worldwide, which counts companies like Microsoft, Nokia, Dell, Google and BBC among its clients. Grïngo, which has 65 employees, works for clients like Coca-Cola, Absolut Vodka and Microsoft and has… Read More

  • WPP Buys Obama's Campaign Agency Blue State Digital

    Blue State Digital, the communications firm responsible for coordinating President Barack Obama’s online fundraising and social networking campaigns in the 2008 election, has been acquired by advertising giant WPP. Terms of the deal were not disclosed. Blue State Digital is a digital agency that helps form online strategy, and advocacy, membership and fundraising campaigns for… Read More

  • Keen On… with Sir Martin Sorrell, CEO WPP: Free = Fail (TCTV)

    Sir Martin Sorrell, the New York City based co-founder and long-serving CEO of WPP, a global communications company that employs over 140,000 people in 121 countries, is arguably the world’s most powerful advertising executive. Unlike many other CEOs of global enterprises, however, Sir Martin is sensitive and, in some ways, sympathetic to the disruption of the digital revolution. Not… Read More

  • England fans, vent your frustration on London's World Cup Twitter wall

    Twitter walls are nothing new but, given England’s dire start to the World Cup and a few other European nations I could mention (*cough* France), this one could be particularly cathartic. Brand agency, The Brand Union, is projecting a giant World Cup themed Twitter wall on one side of its Farringdon, London offices. Dubbed ‘The Footwall‘, tweets via the @thefootwall account… Read More

  • Most Valuable Global Brands Recovering Faster Than S&P 500

    Slightly off-topic, but likely worth a look to anyone with a vested interest in how the global economy fares (which means pretty much everyone reading this blog): Millward Brown Optimor has compared the financial performance of its list of most valuable brands – you know, the one that pegs Google to be the most valuable at a whopping $100 billion – with the S&P 500 as a… Read More

  • The Spot Runner Saga Continues: Founders Accused Of A "Pump And Dump" Scheme (Updated)

    TV advertising startup Spot Runner really is running on fumes. According to a lawsuit filed by one its irate investors, advertising giant WPP, Spot Runner has “expended all but approximately $20 million of its investor capital, while losing money at the rate of $35-$45 million a year.” The company has raised $100 million since 2006, and at one point employed more than 500… Read More

  • Want To See Where Media Is Going? Follow The Money.

    Yet more evidence that the future of media is digital (in case there are still any doubters out there). In a report released this morning, boutique investment bank Jordan, Edmiston Group estimates that between 88 percent of the publishing and advertising industry’s revenue growth over the next few years will come from four sectors: Database & Information, B2B Online Media… Read More

  • Advertising Giant WPP On The Prowl For Acquisitions: Spot Runner, VideoEgg Rumored As Potential Targets

    Advertising conglomerate WPP is looking to increase its Web advertising revenues through more acquisitions. Last year it purchased 24/7 Real Media for $649 million, and is currently making a run at Nurun, a Montreal-based interactive ad firm. But it may try to boost its Advertising 2.0 cred even further with more small acquisitions. The NY Post, not always the most reliable source but… Read More