wpp

Founded back in 2012, the LoopMe adtech/martech startup focused on brand-based mobile advertising, using AI to deliver measurable outcomes for its users. At its height, it had raised $25 million…

Mayfair Equity Partners aquires UK adtech platform LoopMe for $120M

TikTok is making it easier for brands and agencies to work with the influencers using its service. The company is rolling out a new “TikTok Creator Marketplace API,” which allows…

TikTok’s new Creator Marketplace API lets influencer marketing companies tap into first-party data

Icon group is a new $30M VC fund being launched out of Germany’s iconmobile group, a WPP network agency. This means a reorganization of the company from a full-service innovation…

Germany’s icon group VC bets $30M to back startups enabling traditional companies to pivot

ISpot.tv announced today that it has acquired Ace Metrix, a deal that brings two TV and video ad measurement companies together. ISpot founder and CEO Sean Muller said that the companies…

iSpot expands its ad measurement platform by acquiring Ace Metrix

Sir Martin Sorrell is the kind of founder people in Silicon Valley most prize. He has enjoyed huge success, having built the world’s biggest advertising conglomerate over 32 years (WPP).…

Sir Martin Sorrell’s Silicon Valley charm offensive

Some M&A is afoot in the world of market research and analysis, underscoring just how much of our media consumption and consumer habits revolve around digital platforms. WPP today announced…

WPP sells 60% of market research giant Kantar to Bain, valuing Kantar at $4B

Even as much of the world is digitizing its governance, in small towns and villages of India, data about its citizens is still being largely logged on long and thick…

Atlan raises $2.5M to stop enterprises from being so bad at managing data

At last year’s Microsoft Ignite conference, the CEOs of Microsoft, Adobe and SAP took the stage to announce the launch of the Open Data Initiative. The idea behind this effort…

Microsoft, Adobe and SAP prepare to expand their Open Data Initiative

Spotify doubled down on podcasts last week with a double deal to buy podcast networks Gimlet and Anchor. Those acquisitions were initially undisclosed, but Spotify has quietly confirmed that it…

Spotify says it paid $340M to buy Gimlet and Anchor

There’s big news in the world of advertising. Sir Martin Sorrell has stepped down from WPP, the world’s largest ad business. Sorrell had been in the midst of an unspecified…

Ad king Sir Martin Sorrell steps down from WPP following misconduct investigation

When Hernan Lopez, the former chief executive of Fox International, started the podcast network Wondery roughly two years ago with a seed investment from his former bosses at Fox Networks…

Wondery wants to become Hollywood’s podcast dream factory

With WPP’s over 200,000 employees and a $75 billion media book, Sir Martin Sorrell has a uniquely privileged insight into the future of the online advertising industry. And he believes…

2018 might be Amazon’s year to take a leading role in online advertising

Millennials remain a hot target for digital marketing and advertising, and so perhaps unsurprisingly, a startup building news and other publishing services targeted specifically at that demographic has raised some…

Mic adds $6.5M from WPP to build out its news brand for millennials

There’s a farm outside of Venice, Italy, that cultivates tech talent the way other farms grow crops.

Italian incubator H-Farm prepares for a new crop with a campus slated to open in 2018

All Def Digital (ADD), a three-year-old, L.A.-based web video platform and media company that was cofounded by hip hop impresario Russell Simmons, has raised $10 million in Series B funding…

All Def Digital, cofounded by Russell Simmons, raises $10 million in Series B funding

Some consolidation in the world of market analysis. Kantar, the research division of advertising giant WPP, has entered into a global alliance with comScore, the company that measures traffic and other…

WPP To Pay $46.13/Share For 15-20% Of ComScore In New Kantar Partnership

Last Friday, Microsoft finally took control as the new owner of Nokia’s devices business, but it’s coming into its new position as a mobile hardware maker with no less a challenge than…

Kantar: Windows Phone ‘Stutters’ Amid Android Price Competition, iPhone 5S Is Apple’s Buffer

Kantar Worldpanel ComTech, the WPP market research division that provides a rolling check-in on how smartphones are selling in key markets, has put out its latest figures this morning covering…

Apple Gets “Significant Bounce” On 5c, 5s iPhones; Android Still Trumps With 71% Share Of All Sales

Advertising giant WPP is taking another step into the world of startup investments, this time specifically in mobile and social media. WPP Ventures, a new investment arm of WPP Digital,…

Ad Giant WPP Leads $4.4M Round In Muzy, A Mobile Microblogging Startup With 20M Users

Martin Sorrell, the CEO of WPP, today laid out a stark picture of how significant a role digital is playing for the advertising giant. Speaking at the FT Digital Media…

WPP CEO Sorrell: Google Will Overtake News Corp As Our Largest Media Investment This Year Or Next

The advertising giant WPP continues its strategy to build up its digital business through acquisitions: today Possible Worldwide, a WPP-owned digital agency that has strong operations in emerging markets, announced…

Another WPP Digital Acquisition: Possible Worldwide Buys Fortune Cookie For Eastern European Expansion

WPP today has announced a major development in its strategy to have 40 percent of its business coming from digital in the next five years: it is buying AKQA, one…

WPP Doubles Down On Digital, Buys Leading Agency AKQA At $550M Valuation

The heat is on to migrate more digital marketing activities into the cloud, and while we have seen a lot of movements from smaller, fleet-0f-foot startups in this area, the…

WPP Teams Up With Infosys To Launch Its First All-In-One Cloud-Based Marketing Platform

WPP Buys Brazilian Digital Agency Grïngo

5:01 am PDT • June 3, 2011

Possible Worldwide, a WPP Digital company, this morning its acquisition of a majority stake in Gringo, a Brazilian digital agency. The deal is meant to expand the global footprint of…

Blue State Digital, the communications firm responsible for coordinating President Barack Obama’s online fundraising and social networking campaigns in the 2008 election, has been acquired by advertising giant WPP. Terms…

Sir Martin Sorrell, the New York City based co-founder and long-serving CEO of WPP, a global communications company that employs over 140,000 people in 121 countries, is arguably the world’s…

Twitter walls are nothing new but, given England’s dire start to the World Cup and a few other European nations I could mention (*cough* France), this one could be particularly…

Slightly off-topic, but likely worth a look to anyone with a vested interest in how the global economy fares (which means pretty much everyone reading this blog): Millward Brown Optimor…

TV advertising startup Spot Runner really is running on fumes. According to a lawsuit filed by one its irate investors, advertising giant WPP, Spot Runner has “expended all but approximately…

Yet more evidence that the future of media is digital (in case there are still any doubters out there). In a report released this morning, boutique investment bank Jordan, Edmiston…