WNBA

WNBA app rolls out TikTok-style video feed to attract younger fans

The Women’s National Basketball Association (WNBA) is the latest organization to bet on short-form videos to draw in more users. The league announced Tuesday its revamped mobile app, which inclu

Twitter tries to woo anxious advertisers with a slate of premium video content at the NewFronts

Twitter returned to the Digital Content NewFronts this evening to pitch its upcoming premium video content slate to advertisers, as it had in previous years. But this time around, the company is faced

The Oura Ring is the personal health tracking device to beat in 2020

The Oura Ring has been getting a lot of attention lately because of its role in a number of COVID-19 studies, as well as its adoption by both the NBA and WNBA as a potential tool for helping prevent a

How virtual reality is transforming the sports industry

After a failed stint in the 1990s, virtual reality made its reappearance last year with headsets such as Samsung Gear VR, Google Cardboard and Oculus Rift. But this time, it’s here to stay and, in l