Content that gets delivered digitally should be measured digitally. This sounds obvious, but it’s not that easy: Ad blockers, infinite scroll design and auto-load/auto-play videos all make it harder
While online traffic measurement firm comScore moves ahead on its $732 million deal to acquire Rentrak, it’s selling another part of its business as it continues to streamline: today comScore
With Apple’s content-blocker announcement, the way we see and understand our users on the web is going to profoundly shift. It doesn’t seem like a very big deal. Adblockers have existed on desktop
Earlier this year, Google launched Play Games Player Analytics, a service that allows game developers to get improved analytics for what their users are doing while they are playing their games.
Google made a small but important update to Google Analytics today that finally makes it easy to exclude bots and spiders from your user stats. That kind of traffic from search engines and other web s
Here is a small but important update to Google Analytics: Developers can now create a single reporting view that includes both web and app data. Google says this will help businesses that have multipl
SimilarGroup, the makers of a would-be Alexa killer called SimilarWeb, which analyzes web rankings via a panel containing millions of web surfers, has raised a Series C round of funding. The new f