web analytics

Google Attribution is a free and easy way to evaluate marketing efforts

At Google’s Marketing Next conference, the company is announcing a new beta for Google Attribution, a free tool for examining the role that different marketing strategies play in customer pur

Piwik Pro raises $2 million to truly liberate your analytics

You know when you set up a website and you add a Google Analytics tracker to see how many visitors you have? What you’re actually doing is giving Google and other parties access to your stats an

Meet Aiden, your new AI coworker

Let’s say you want to know where one of your digital marketing campaigns is getting the most traction: Twitter or Facebook. You might need to check several dashboards across your social account

Meet your Disrupt NY Startup Battlefield final round judges: John Borthwick, Charles Hudson, Alfred Lin, Susan Lyne, Matthew Panzarino and Alan Patricof

Choosing this year’s Disrupt NY Startup Battlefield winners will be a tough job. There is an exceptionally strong and unique group of young companies competing in Startup Battlefield next week w

Segment helps businesses integrate third-party sources into their data pipelines

Segment helps developers manage all the analytics data their apps and services generate. Besides fanning out this information to analytics services like Google Analytics and Mixpanel, or marketing t

The Attention Economy And The War Over Measurement

Content that gets delivered digitally should be measured digitally. This sounds obvious, but it’s not that easy: Ad blockers, infinite scroll design and auto-load/auto-play videos all make it harder

ComScore Sells Digital Analytix Business To Adobe En Route To Buying Rentrak For $732M

While online traffic measurement firm comScore moves ahead on its $732 million deal to acquire Rentrak, it’s selling another part of its business as it continues to streamline: today comScore 

The Web-Tracking Tipping Point

With Apple’s content-blocker announcement, the way we see and understand our users on the web is going to profoundly shift. It doesn’t seem like a very big deal. Adblockers have existed on desktop

Google Updates Play Games Player Analytics With Improved iOS Support, New Ways To Track Players

Earlier this year, Google launched Play Games Player Analytics, a service that allows game developers to get improved analytics for what their users are doing while they are playing their games. To

Google Analytics Can Now Exclude Traffic From Known Bots And Spiders

Google made a small but important update to Google Analytics today that finally makes it easy to exclude bots and spiders from your user stats. That kind of traffic from search engines and other web s

Google Analytics Now Lets You Track Web And App Data In A Single View

Here is a small but important update to Google Analytics: Developers can now create a single reporting view that includes both web and app data. Google says this will help businesses that have multipl

Alexa & comScore Competitor SimilarWeb Raises Series C From Naspers, Is Now Headed To Mobile

SimilarGroup, the makers of a would-be Alexa killer called SimilarWeb, which analyzes web rankings via a panel containing millions of web surfers, has raised a Series C round of funding. The new f