Contentsquare closes a mammoth $600M round as customers clamor for digital analytics
While the pandemic prompted companies to digitize much of the way they do business, not every brand made the pivot successfully. In some cases, it cost them dearly. According to Couchbase, enterprises
China’s internet users are paying close attention to the crypto crash
While China has banned cryptocurrency trading, its people remain interested in the ups and downs of the crypto market, not least because many of them have found workarounds and continue to buy and sel
Adobe’s Customer Journey Analytics gets new experimentation options
Adobe today announced a number of new features for Customer Journey Analytics, its tool for tracking customers across platforms that is part of the company’s Experience Cloud portfolio. As the p
LinkedIn acquires Israeli web analytics startup Oribi for $80M-90M to expand its marketing technology
LinkedIn — the social network for people looking to connect with others in their professional fields and find work with upwards of 810 million users — has a long-standing business in marke
Can social and e-commerce transform the future of the open web?
WooCommerce began life as WooThemes, a small design firm that didn’t look very different from the many others that created WordPress themes.
5 advanced-ish SEO tactics to win in 2021
In nearly every Google algorithm update in recent memory, Google has rewarded old, megatraffic sites, sending their search rankings soaring at the expense of smaller, newer sites.
The most important API metric is time to first call
Legitimately streamlining TTFC results in a larger market potential of better-educated users for the later stages of your developer journey.
Adtech startup Tomi raises seed funding to make real estate ads perform as well as e-commerce
Industries like real estate, automotive and financial services have long and offline sales cycles and digital advertising tends not to perform well in these areas. The conversion rates are low and bec
Google Analytics prepares for life after cookies
As consumer behavior and expectations around privacy have shifted — and operating systems and browsers have adapted to this — the age of cookies as a means of tracking user behavior is com
Messenger tools can help you recover millions in lost revenue
There are few better ways to bridge that gap than a thoughtful implementation of messenger tools, those chat bubbles many big brands use to offer real-time customer support.
In uncertain times, jump start your SEO
Follow these seven steps to quickly go from having no SEO to a foundation for organic growth and visibility that will serve you well through any economic situation.
Google adds playable podcast episodes to search results
Google is making it easier to find and listen to audio content specific to your search interests, with playable episodes surfaced in results that start rolling out today. Playable podcasts will show u
Keyword research in 2019: Modern tactics for growing targeted search traffic
In 2019, it’s estimated that every minute there are 150 new websites coming online. While many of these won’t be long-term ventures, a large percentage will eventually find themselves looking to..
Google launches a new real-time data product for journalists
It’s been just over a year since Google announced its $300 million News Initiative, which included funding for independent journalism efforts along with products developed by Google. One of thos
EU gov’t and public health sites are lousy with adtech, study finds
A study of tracking cookies running on government and public sector health websites in the European Union has found commercial adtech to be operating pervasively even in what should be core not-for-pr
Google Attribution is a free and easy way to evaluate marketing efforts
At Google’s Marketing Next conference, the company is announcing a new beta for Google Attribution, a free tool for examining the role that different marketing strategies play in customer pur
Piwik Pro raises $2 million to truly liberate your analytics
You know when you set up a website and you add a Google Analytics tracker to see how many visitors you have? What you’re actually doing is giving Google and other parties access to your stats an
Meet Aiden, your new AI coworker
Let’s say you want to know where one of your digital marketing campaigns is getting the most traction: Twitter or Facebook. You might need to check several dashboards across your social account
Meet your Disrupt NY Startup Battlefield final round judges: John Borthwick, Charles Hudson, Alfred Lin, Susan Lyne, Matthew Panzarino and Alan Patricof
Choosing this year’s Disrupt NY Startup Battlefield winners will be a tough job. There is an exceptionally strong and unique group of young companies competing in Startup Battlefield next week w
Segment helps businesses integrate third-party sources into their data pipelines
Segment helps developers manage all the analytics data their apps and services generate. Besides fanning out this information to analytics services like Google Analytics and Mixpanel, or marketing t