WayIn

  • Scott McNealy’s Wayin acquires UK marketing platform EngageSciences

    Scott McNealy’s Wayin acquires UK marketing platform EngageSciences

    Amidst the seeming chaos of social media, brands need the ability to discover valuable social media content, the metrics and visualize it. At the same time they need to build and launch campaigns, collect all the data, and use it in CRM and marketing platforms. It’s a tall order and one which few companies can offer.  Livefyre, Offerpop and Spredfast (Mass Relevance) are players in… Read More

  • Scott McNealy: The World Lacks A Major Corporate Sponsor For Open Source

    Scott McNealy: The World Lacks A Major Corporate Sponsor For Open Source

    I sat down with Scott McNealy today after he spoke on a panel here at TUCON, the Tibco annual conference here in Las Vegas. McNealy covers a lot of topics. He discussed his new startup WayIn that provides a corporate social media experience. He jokingly says Larry (Ellison) never calls, referring to Oracle, which acquired Sun Microsystems, the company he co-founded. Read More

  • Sun Co-founder’s WayIn Launches End-To-End Platform For Easy Twitter Polling

    Sun Co-founder’s WayIn Launches End-To-End Platform For Easy Twitter Polling

    In late 2010, Sun Microsystems Co-founder Scott McNealy and finance veteran Scott Johnston, launched WayIn, a mobile Q&A and polling service designed to let individuals and brands quickly create and respond to polls on anything their hearts desire. Thanks to the managerial clout behind it, the Silicon Valley-based startup has gone on to raise $20 million in venture funding. Now WayIn… Read More

  • Sun Co-Founder Scott McNealy Raises $6.4 Million For Stealth Startup WayIn

    Scott McNealy, who famously co-founded Sun Microsystems, has raised close to $6.4 million in financing for one of his new ventures, stealth startup WayIn, an SEC filing reveals. Visitors to the WayIn website are informed that they are keeping quiet for now, but are advised to follow McNealy on Twitter for updates. Read More