watchlaunch

Apple’s Latest Betrayal

"Seriously, fuck them," read the tweet. The person was speaking about Apple and the new MacBook the company recently announced. There are countless other tweets and comments with the same sentiment. R

Today’s Apple Event In 90 Seconds

Apple brought a lot more than expected with today’s event in San Francisco, pushing new products in media, health, computers, and wearables.

Apple Releases The Adapters You’ll Need For The New MacBook

Apple announced the new MacBook today, and in true Apple fashion, it does things differently. A lone USB-C port will handle the charging, data input and video out. So how will users recharge an iPhone

Apple Shares Shift In Wake Of New Product Announcements

Stocks go up, stocks go down, and apart from earnings, rumors, and analyst notes, things tend to rub along mostly in sync across public equities. But then there are days when a company announces a raf

Apple Watch’s Battery Life Could Be Its Achilles Heel

Apple proudly proclaims that the Apple Watch has an all-day battery life. But what does that mean? Well, hopefully your workout doesn't last longer than 30 minutes.

A Look At The Apple Watch Companion App

In order to support Apple’s new wearable device, the Apple Watch, the company announced this morning it’s rolling out an updated version of the iOS mobile operating system, version 8.2, s

Hands On With The Apple Watch

Apple’s smartwatch was on display again at today’s special Apple event, and this time we actually got to try a live unit. Last September, we were able to wear the hardware on our wrists, b

You Can Keep Your iPhone In Your Pocket. Don’t Believe Me? Just Watch

This is no sidekick. It’s not merely a companion. The Apple Watch completely eliminates the need to pull out your phone in many situations. That was the theme of today’s launch event. Thi

What Your Favorite Apps Look Like On Apple Watch (Plus New Ones!)

In preparation for Apple’s first wearable device, mobile developers have been busy creating all kinds of applications designed especially for the Apple Watch’s small screen. The watch, wh

You Can Keep Your iPhone In Your Pocket. Don’t Believe Me? Just Watch

This is no sidekick. It’s not merely a companion. The Apple Watch completely eliminates the need to pull out your phone in many situations. That was the theme of today’s launch event.

Hands On With The All-New Ultra Thin MacBook With Retina Display

Apple’s newest MacBook is clearly designed to set the stage for all Apple notebooks to come – it has a dramatically thin body, which measures only 13.1 mm deep at its thickest point, and a 12

The Apple Watch Compared To The Competition

After nearly half a year of suspense, we finally have all the details about the Apple Watch, including when it'll launch, how much it'll cost, and what the user experience will be like. That means we

The New MacBook Recharges From A Beefy USB Power Brick

Apple introduced the radical new MacBook today. For better or worse, <a href="https://beta.techcrunch.com/2015/03/09/apple-decries-death-to-all-the-ports/">it only sports one port</a>. The tiny USB Ty

TC Gadgets Podcast: Apple Watch, New MacBook, ResearchKit, HBO Now And More

Today served up <a href="https://beta.techcrunch.com/2015/03/09/apple-event-round-up-watch-pricing-new-macbook-hbo-now-and-more/">quite a bit of information</a> around the Apple Watch, the new MacBook

Apple Event Round-Up: Watch Pricing, New MacBook, HBO Now And More

Today’s Apple event offered up a lot of information. Here’s how things unfolded on stage. Surprising everyone, Tim Cook dove straight into the Apple TV, and teased a partnership with HBO b

The Apple Watch Enters The World Of Haute Horology

As anyone who has popped into a watch store can tell you, high-end watches are expensive. Amazingly expensive. Cheaper Rolexes cost about $7,500 in stainless steel and a Panerai or Patek can’t b

What It’s Like To Order An Uber From Your Apple Watch

At today's Apple event in San Francisco, VP Kevin Lynch ran through what it'll be like to call an Uber from your wrist. When you open the Uber app on your Apple Watch, it goes straight to a screen sho

What Facebook, Instagram, Twitter And WeChat Look Like On The Apple Watch

Former Adobe exec, now Apple’s VP of Technology, Kevin Lynch, took the stage this morning at the Apple Watch event in Cupertino to demonstrate several of the forthcoming Watch applications that

Everything You Need To Know About The Apple Watch

Apple has finally revealed all regarding the Apple Watch, the wrist-based wearable it first introduced last September. Many of the Apple Watch’s particulars were already known, but here, for the fir

The Apple Watch Will Cost Between $349 And $10K+, Pre-Orders Start April 10

While we saw a few awesome surprises (HBO Now and the new MacBook) at Apple's Spring Forward event, much of it was a recap of things that we already knew about the Apple Watch. Except the price. Today
Load More