warm introductions

Yes, warm intros are the best way to approach investors and should ideally be your Plan A. But what if you can't get one of those?

A vanishingly small number of investors will look at any pitch. For most investors, though, you'll need to get your foot in the door to be heard.

This first part of a three-part series explores understanding the investment thesis you fit into and identifying the right investors for your startup.

Picking a fight with warm intros — replacing them with the 5-minute hurdle of having to record a video — has given GoAhead Ventures an edge, it believes.