wareness.io

  • Marketing and investment firm Wareness expands beyond hardware

    Marketing and investment firm Wareness expands beyond hardware

    It’s been about three years since PR firm VSC launched Wareness, a “studio” within the larger organization that provides consulting services and seed funding to hardware startups. Since then, Wareness has backed 14 companies. The next step? Looking beyond hardware — founder and CEO Vijay Chattha told me that the studio is now looking to work with startups in… Read More

  • Tech PR Firm VSC Debuts Wareness.io To Fund And Advise Hardware Startups

    Tech PR Firm VSC Debuts Wareness.io To Fund And Advise Hardware Startups

    It’s not that common for PR firms to invest money into startups, but VSC, a PR firm that focuses on tech and marketing strategy, is debuting a new fund today that focuses specifically on helping hardware startups go to market. Called Wareness.io, the initiative is framed at a marketing studio focused on hardware, wearables and software for hardware startups. Read More