vitamins

  • Care/of takes on the vitamin industry with customized nutrition packs

    Care/of takes on the vitamin industry with customized nutrition packs

    There’s no end to the bottles, packs and pills of various nutritional supplements out there, but vitamin startup Care/of plans to stand out by tailoring the vitamins you pop to your specific needs. The startup joins a growing number of others in tech hoping to cash in on the lucrative vitamin industry. Elysium offers pills they say will boost longevity; Ritual makes vitamins for women… Read More

  • Nootrobox wants to boost your brain power with vitamin D

    Nootrobox wants to boost your brain power with vitamin D

    Who needs the sun? Many Silicon Valley startups pride themselves on long, grueling work hours, toiling from the crack of dawn until late into the night. But that work pride has a toll — they likely suffer from a serious lack of vitamin D. Most U.S. office workers do these days and Nootrobox co-founder Geoff Woo says that’s affecting our brains. Vitamin D plays an important role… Read More

  • Olly has built a breakout brand in a crowded space: Here’s how

    Olly has built a breakout brand in a crowded space: Here’s how

    Vitamins and venture capital might not seem like the most natural fit, but a number of related companies have attracted capital from tech investors in recent years, including SmartyPants, which makes a gummy vitamin, and Elysium Health, a supplements company that counts a former venture capitalist as a co-founder. Still, competitors may have trouble catching up to two-year-old Olly, a… Read More

  • Ritual wants to reinvent the vitamin

    Ritual wants to reinvent the vitamin

    Ritual has developed a beaded oil capsule vitamin for sustained release from what it says are the best ingredients found throughout the world to nourish your body. The company launched today onstage at Disrupt NY. Vitamins, even the sustainable release kind, sit within a crowded space. They come in pill, pack and powder form, are not hard to get online or off and are sometimes… Read More

  • Koge Looks To Shake Up The Vitamin Industry With Subscription Service, Personalized Combinations

    Koge Looks To Shake Up The Vitamin Industry With Subscription Service, Personalized Combinations

    Vitamin sales is big business: in the U.S. alone in 2012, it was worth $9.3 billion in sales, and the opportunity is only growing, as more consumers turn to preventative medicine and health strategies in the face of tightening budgets and less access to health care. Toronto startup Koge wants to revolutionize the process of vitamin sales, using the recently-popular subscription goods model… Read More